Costume designer Adrian and silver screen icon Greta Garbo in his design, on the set of The Single Standard.
After seeing Sofia Coppola in a recent issue of Vogue sporting pajama-like lounge wear from the Louis Vuitton resort collection, I suppose the lounge wear look as made a bit of a comeback. This trend dates as far back as the 1920s, when American costume designer Adrian Greenberg (simply known as Adrian) popularized the sophistication of pajamas and the acceptability of it as appropriate formal wear when he dressed Greta Garbo in gorgeous striped pajamas in 1929's The Single Standard.
From a 1931 issue of Vogue:
"A woman may and does wear pyjamas to quite formal dinners in her own house, to other people's dinners in town and country if you know them well and the more iconoclastic members of the female sex even wear them to the theatre." (Source)Pajamas as formal wear experienced a revival in the '60s, as evidenced from a feature in the June 1964 issue of LIFE magazine:
Back in the late 1930s every working glamor girl like Carole Lombard or Ginger Rogers had at least one pair of party pajamas. An outfit cut like an evening dress up top with full circular pants instead of a skirt, it gave a look of elegant insouciance. Now the dressed-up pajama has been revived to supplement long evening gowns - even replace them.Here are some of my favorite women in sophisticated and sleek pajamas, from the '30s to the 60s.
Ginger Rogers in silk pajama pants
Greta Garbo in striped pajamas
Ginger Rogers in 42nd Street
|Marilyn Monroe in The Asphalt Jungle|
Paula Prentiss in Hanna Troy silk party pajamas, 1964
Actress Joey Heatherton in Anne Klein pajamas
Nancy Berg in Pauline Trigere pajamas
Golden Age Dames
A Certain Cinema
Stirred, Straight Up
LIFE on Google Books