Monday, July 7, 2014

Fashion Flashback: NYC in the Summer of '69

A stylish young woman wearing a miniskirt and sandals on the sidewalks of New York City in the summertime, 1969.

LIFE magazine's August 1969 editorial titled "That New York Look," shot by photographer Vernon Merritt III and featuring young New Yorkers in their bold fashions, captures the essence and vibrancy of summertime in the sixties in the city.

An excerpt from the cover story:
New York City is a costume party for the young this summer, a party taking place outdoors, on the streets and in the parks. Long hair, long legs. The party is not always elegant, but it is completely alive.
It isn’t really hard to tell the boys from the girls, even when they are both in bell-bottoms, and of course most boys don’t put shoe polish on their eyes. All are wearing what they want to to wear, from the shortest skirts to the longest skins.
How they look depends partly on where they go. The ferry is different from a Seventh Avenue lunch stand — and very different from Central Park.
The look is not what New York calls sophisticated, but even so, it catches the eye. Many of the girls seem to get their kicks with makeup. They wear it anywhere — absolutely anywhere.
The important thing is to express yourself. Depending on your talents you can do it with a 25-key soprano Melodica or a long, cool stare. You choose. The New York look is a celebration of the self.


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